Design Project Brief
Project: Create a nail polish ad that highlights the benefits of a nail brand.
Sender: Nailed It! nail company.
Message: Advertise the durability/length and color choices (variety) of the OPI nail company.
Audience: teenage girls, young women.
Objective: Sell the high lights of the color choice variety and it's durability/length of time.
Response: get exposure, sells.
Specifications: 8.5 by 11.
Budget/Schedule:
2nd-Thursday-launch
7th-Tuesday-research, wordplay.
9th-Thursday-5 roughs
14th-Tuesday-comp
16th-Thursday-final
2nd-Thursday-launch
7th-Tuesday-research, wordplay.
9th-Thursday-5 roughs
14th-Tuesday-comp
16th-Thursday-final
Summary Design Statement:
Make an excellent ad for the Nailed It! nail company, focus on how you can never have enough color, focus on getting the target audience to at least go to the store and try the nail polish so that they'll be more likely to buy it when they're there.
Final:
Final:
