Reading #5

Chapter 1: 
1.2: Mapping/Modeling 
Dubberly Design Office: 

The team uses: concept maps, present research often as posters, working models for user goals/tasks, technology systems, business process, task-flow maps (for software, processes, services, illustrative proposals). "‘If we wish to improve our products, we must improve our processes; we must continually redesign not just our products but also the way we design.’

Such works they’ve made are: 

A Model of Brand: (mapping can expand awareness of seemingly familiar concepts, the poster reveals interrelationships of branding). 
The idea was to make it a reference tool of all the key ideas of branding. 

Java Technology Concept Map: process involved lots of interviews, and getting all the terms, color coding them up with sticky notes on panels to begin to break it down and reconstruct for easier use later for the designers of Java.The final took a year to complete with 235 terms, 425 links relationships, and 110 descriptions. 

Dubberly: his parents were engineers, and he always liked color-coding. He got a bf in graphic design and then an MFA in graphic design at Yale. He did some teaching for a while, and eventually started his own place DDO in 2000. 




Chapter 2: 
2.3: Skolos, Wedell on Collage 
Nancy Skolos, Thomas Wedell:

Collaging-purposely threw out deliberate process. Paste-ups were more interesting then the projects being ‘designed.’ which lead to an open-mindedness in type, image, form, and concept. 
Form is primary concern. Collaging lets them explore form/compositional moves while also toying with concept. 

2010 Lyceum Traveling Fellowship Poster: they used a collage process to make a symbolic image from cultural influences like Nigeria. They then tied the architecture theme with an African mask at the center of the poster by making small scale paper models with geometric elements, and collaging on photoshop to experiment with unexpected juxtapositions and “mistakes.” 

With a paper model finalized, they then used Illustrator, and also laser-cut, painted, and used textured paper, as well as a foam board. 

After assembling the whole thing, they then photographed it using spotlights for added effect for the final image. Of course they was digital post work as well with photoshop for text, but ultimately yeah, it was a well constructed collage that made a final product. 

Skolos: her mother a music teacher, her father a commercial artist. She grew up in Ohio. 

Wedell: both parents elementary teachers where his father introduced him to film, photography, and story-telling. 


They both met at Cranbrook Academy of Art, made a studio in the 1980s. They really like to make graphic design from collaged disciplines like photography, painting, technology, and architecture.