Introduction:
Graphic Design Process is a book that will delve into 20 cases, or graphic designers and their project. Essentially, graphic design is how an artist delves into representing a piece of work, going from the initial ideas and inspiration, and finally into the Drawing and Making stage. Although there are more definitive ways to describe the stages, essentially each case study will show the process an artist has taken to reach that final result. Also, a unique thing is that most graphic designers were exposed to the art world at a young age, and when it comes to projects, things like time and budget can actually help the creative process, not hinder it.
Chapter 1: Research
When it comes to projects, you have to look at inside steps of making it as well as the outside forces that impact the project’s effectiveness.
First you start with a design brief-a collaboration between client and artist: project goals, audience, possible lifespan, budget and deadlines.
Second you have a concept map- it delves deep into the matter at hand to come up with creative solutions.
And third, you want to keep staying in touch with the client to make sure everything is going good.
1.1 The Design Brief A2/ SW/ HK, London
The design brief starts with that one goal/idea in mind, and the nit becomes the project’s obsession to make sure it comes out just the way the client needs it.
One example of this was when Tate exhibition asked A2 to make a fifth room that would allow the public to take part in the art exhibit by providing feedback. They have them a budget and 6 to 8 weeks to come up with a fifth room that could be made from transportable components. Ironically, the exhibit construction was a bit conceptual, which is the kind of work that would be shown in that room. They cleverly had the comment cards on the wall, with the O taken out and kept in place by pencils that people would be using. Overall, an almost interactive and well
1.2 Mapping /Modeling Dubberly Design Office, San Francisco
Dubberly is a design group that makes a good point that if you want better products, you must also be better with the method in which you make the projects. They have white boards continually in flux with new projects and flow ideas, they have shelves of book and posters for research.
DDO made some cool posters for the Albert College of Art and Design, as well as A Model of Brand for the American Institute of Graphic Arts, both were very cleverly designed, looking like pieces of artwork yet still acting as explanations for the topics that both colleges asked for.
thought design.
They also made a very complex Java poster that took a year to make and had over 400 phrases. Most importantly, it really did come out good and interactive for a person who is reading it.
Overall, they were good at taking the intangible information and forming it on a poster into readable better to understand information that highlights the connections of each poster’s topic.
